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As Hwa Thong began to garner a rapidly growing market share, an in house brand, Swan, was born to personify the commitment of the founder to quality, value-added attributes and contemporary styling.

Today, Swan has grown to be a household name in the bag industry and in many school children’s lives for many years. Among many Malaysian school-going children, the Swan brand of school bags definitely rings a bell. The famous brand has captured 85% market share in the local school bag manufacturing industry.

  • Clients: Ethan Hunt

All Swan Projects

Swan, MyTown